In February 2017, the Friedrich Naumann Foundation for Freedom organized a study tour for senior party strategists entitled “Political Communication and Campaign Strategies in the USA.” Leading campaign strategists from liberal parties around the world came to Washington D.C. to hear guest speakers at the top of their fields discuss campaign strategies used in the U.S. The purpose of this report is to explain how these strategies are employed in U.S. campaigns and to make best practice recommendations about how to apply them to campaigns around the world.

Participants engaged in a workshop on how to train campaign volunteers to talk to voters and learned how to use social media effectively in their campaigns through an interactive visit to the Facebook headquarters in Washington, DC. With U.S. campaign experts, participants discussed grassroots organizing and coalition building, television advertising, direct mail, the role of political parties in U.S. campaigns, and recommendations on how to use digital media effectively.

With so many approaches to choose from, the basic principles of managing a successful campaign remain the same. It is most important to connect with voters by developing a strong, coherent campaign message.

You can find the full report here: How to Win Campaigns 2017 Edition